Online Marketing :: General |
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Google Golden Triangle And Lsi Part 1 |
| In this article I will explain the importance of this study, and how it does affect natural search engine optimization. |
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In this article, I will explain the importance of this study, and how it does affect natural search engine optimization.
What is the golden triangle?
Eye tracking firm Eyetools, with help from search engine marketing firms Enquiro and Did-it, have done a Google study showing a “golden triangle”. This is created by the areas of maximum interest among searchers. During a search, eye tracking activity happens in a triangle at the top of the search results page. This triangular viewing pattern reaches out from the top left of the search results. Searchers normally scan the rest of the listings in “F pattern”, looking laterally at the top results, then vertically, with less lateral scanning the further down the list.
What are the main numbers?
According to the study, the top three results had 100 percent visibility, the fourth had 85 percent, the fifth had 60 percent and sixth dropped down to 50 percent. Overall, 72 percent of users clicked on the first link of interest, only 50 percent of searchers move to the second page of results after making the initial query.
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Jose Nuñez is a Scientific SEO/SEM Consultant. He is the CTO of HiRank, an Online Resource focusing on Search Engines (SE) and Artificial Intelligence (AI)||||More info about search engine ranking consultant at: http://www.hirank.com/search_engine_ranking.html ||Or contact him at: jnunez@hirank.com or via phone at (801) 388-5961
Article Source: www.activehowto.com
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Posted 2007-02-22 05:55:08 By Jose Nuñez
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